Pentagram

Pentagram is a design firm. It was founded in 1972, by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky at Needham Road, Notting Hill, London.  The company has offices located at London, New York City, San Francisco, Austin and Berlin.

Pentagram is the world’s largest independent design consultancy. The firm is currently owned and run by 21 partners a group of friends who are all leaders in their individual fields. They design architecture and interiors, books, branding and identities, digital installations, exhibitions, films, products, posters, and websites from offices in London, New York, San Francisco, Berlin and Austin.

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Each of our clients works directly with one or more of our partners. This reflects our conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.

For me their work stands out for its simplicity and their ability to create an instantly recognizable identity for their clients. The Pentagram team has collaborated closely with the MasterCard, DC Entertainment, Eurosport, 20th Century Fox and even the design for the Harry Potter spin off Fantastic beasts and where to find them and Saturday Night Live’s 40th Season opening.

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2 thoughts on “Pentagram”

  1. I like the overlapping in the MasterCard logo and the DC logo that really brings uniqueness to them and allows us to easily recognise these logos which is great. I also appreciate the way pentagram designed the fantastic beasts type and how he incorporated a dragon look to most of the letters in there. The rhythm of Saturday night live 40 is also amazing in how it takes us on a journey.

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  2. I really like their ‘Fantastic Beasts’ typeface, especially how small illustrative details were used to make the ‘S’ look like a dragon, alluding to the ‘Beast’ element of the film itself. I like how the type looks like its made of metal due to the texture & glints of light. I think This gives it a very mysterious appearance & draws interest to the movie. I think overall it is very successful in representing & drawing interest to the film.

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