1910 – 1980 was Born in Zurich, Switzerland.
Created Helvetica, originally named Neue Haas Grotesk. Helvetica today is one of the most globally recognized typefaces.
Max was trained as a typesetter in Zurich between 1926 and 1930 after attending Kunsstgewebeschule ‘School od arts and crafts’ in Zurich.
Between 1936-46 he was a typographer for Globus department store’s advertising studio in Zurich. Then moved onto a sales position as a salesman at Haas Typefoundry in Munchenstein.
In 1954 he designed his first typeface called Pro Arte which was a condensed slab serif.
From 1956 onwards he worked as a freelance graphic designer and advertising consultant in Zurich. That year he was commissioned to design a typeface by Eduard Hoffman.
In 1957 Haas-Grotesk face was introduced, in 1960 the name was changed to Helvetica.