“As an illustrator you need to understand the human body – but having looked at and understood nature, you must develop an ability to look away and capture the balance between what you’ve seen and what you imagine.”
Geoff McFetride is an artist and designer based in Los Angeles California. Born in Canada, Geoff attended Alberta College Of Art and the California Institute of the Arts. Geoff won public acclaim when he was still a student winning awards from the Art Directors Club and International Design Magazine for his thesis project Chinatown.
For two years he was an art director for the underground beastie boys magazine Grand Royal. He then went onto starting up a design studio Champion Graphics which has produced projects for numerous clients such as Nike, Pepsi, Stussy, Burton Snowboards, Girl Skateboards, and Patagonia.
Beginning with drawings he composes his paintings from simple geometric shapes and flat two-dimensional planes of color, so that they resemble advertisements, signs, maps, and other designed elements. Working in a simple palette of grays, blues, whites, and pinks, he places his subjects in humorous and everyday scenarios. He creates graphic images in fine lines, bold colors, repetition, perspective, and simplicity. His work gives the viewer the sense of figuring out a puzzle that doesn’t have one answer.
As stated from ‘books.google’ “Few people better exemplify the lack of boundaries in todays design world than Geoff McFetridge. An artist and graphic designer, animator, filmmaker, and all-around visual auteur.”