Sustainability Practices

 sustainability
səsteɪnəˈbɪlɪti/
noun
  1. the ability to be maintained at a certain rate or level.
    “the sustainability of economic growth”
    • avoidance of the depletion of natural resources in order to maintain an ecological balance.
      “the pursuit of global environmental sustainability”

     

Sustainability

  • Paper and printing:
    • Make it chlorine free: Totally Chlorine Free bleaching (TCF) or Process Chlorine Free bleaching (PCF)
    •  Use recycled paper to try to pick paper with highest percentage of recycled content available that suits your business needs
    • make it thinner: does it have to be on thick heavy-duty card, or can you get away with a lower GSM and still deliver a quality product?
    • request VOC-free inks:
    • go digital and use an alternative to printing where possible as this will drastically reduce the environmental impacts of your product
    • ask your printer what they are doing to reduce their environmental impacts. A good printer should be reducing waste.
  • Customers:
    • Tell them to your clients and encourage them to include the information on their product
    • always offer your clients an option that has been designed to reduce impacts.
    • do more with less: be Smart in downsizing – go for originality more than size, be it an old school self folding envelope or business cards half the size
    • double check sizes of printing minimise excess waste
    • fill the white up: by reducing the amount of white space in a document you can reduce the amount of paper needed to produce it
    • recycle recycle recycle
    • don’t bleed to the edges: by simply leaving a white border around your design you can reduce ink waste and allow for more paper to be recycled.
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