Pentagram is a design firm. It was founded in 1972, by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky at Needham Road, Notting Hill, London. The company has offices located at London, New York City, San Francisco, Austin and Berlin.
Pentagram is the world’s largest independent design consultancy. The firm is currently owned and run by 21 partners a group of friends who are all leaders in their individual fields. They design architecture and interiors, books, branding and identities, digital installations, exhibitions, films, products, posters, and websites from offices in London, New York, San Francisco, Berlin and Austin.
Each of our clients works directly with one or more of our partners. This reflects our conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.
For me their work stands out for its simplicity and their ability to create an instantly recognizable identity for their clients. The Pentagram team has collaborated closely with the MasterCard, DC Entertainment, Eurosport, 20th Century Fox and even the design for the Harry Potter spin off Fantastic beasts and where to find them and Saturday Night Live’s 40th Season opening.
Bass was responsible for some of the best remembered and most iconic logos in North America, including both the Bell Telephone logo and successful AT&T globe. Other well-known designs, he would produce logos for a number of Japanese companies as well.
Selected logos by Saul Bass are more recognisable logos and are still used today such as Alcoa, Avery International, Boys & Girls Clubs of America, Celanese, Continental Airlines, Dixie, Frontier Airlines, Fuller Paints, Geffen Records, General Foods, Girl Scouts of the USA, Japan Energy Corporation, J. Paul Getty Trust, Kibun Foods, Kose Cosmetics, Lawry’s Foods, Minami Sports, Minolta, NCR Corporation,Quaker Oats, Rockwell International, Security Pacific Bank, United Airlines, United Way, US postage stamp (Science and Industry), Warner Communications, Wienerschnitzel, Wesson Oil, and the YWCA.
Bass has made other impacts in other industries as movie poster designs and movie texts. He is well known for incorporating elements in his typeface and his idealistic way of presentation. The simplified works in his logos as a freelancer changed how we see logos today and how logos are made. Bass’s impact in his logos were groundbreaking at the time and still is and because of that not many of his designs have had minor changes but still keep the original touches that made them iconic.
Lindon has over a Thirty-year career in Logo design and Corporate identity,
Since 2001, Lindon has built a successful design company, Leader Creative, in Park City, Utah where he continues to serve the branding needs of clients around the world. Previously, Lindon served as executive creative director for Addison and senior design director for Landor Associates. After receiving degrees in Political Science from Stanford University and Advertising Design from the Art Center College of Design,
Lindon began his career at Bass/Yager Associates, Los Angeles and served as Design Coordinator for the Los Angeles Olympic Organizing Committee. At Landor Associates (San Francisco), Lindon was responsible for broad ranging branding programs that included, among others, CIGNA, Dun & Bradstreet, Technicolor, Federal Express, Ryder Systems, DoubleTree Hotels, the Salt Lake 2002 Olympic Winter Games and Brazil’s Banco Bradesco S.A., the largest private bank in Latin America.
He uses a range of colours from the colour wheel including Split Complementary, mono chromatic(Great salt lake nature centre), complementary(USA) and analogous and minimal use of black
Since their beginning in 1972, Pentagram has grown to be the worlds largest design company. Through their offices in New York City, Berlin, London, San Francisco and Austin, they design logos, websites, posters, books and magazines, identities, product packaging, instillation’s, architecture, signs, the list goes on.
It’s clear when you look at their website that their designs are very modern. Their work is extremely diverse; redesigning/designing anything to be simple, yet effective with their use of colours, typography, images, shapes and layouts. Each design is a collaboration by 2 or more designers, focused on simplifying, minimizing and standing out!
Two well known organisations they have worked for are Windows; created a new identity for the windows 8 operating system. And MasterCard; redesigned their logo.
Tom Geismar is well known graphic designer who attended the Rhode Island School of Design and Brown University. He received his master’s degree in graphic design from Yale University, school of art and architecture.
Tom Geismar is known for his designs in Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and Mobil Oil. He is also a founding partner of ‘Chermayeff & Geismar & Haviv’ a leading graphic design firm in the fields of corporate identity, brand development and logo design.
His projects include major tourist attractions as the Ellis Island Immigration Museum, the Statue of liberty Museum and many more. He has received all the major awards in the field, including one of the first Presidential Design Awards for helping to establish a national system of standardized transportation symbols.
Sagmiester and Walsh is a design firm based in New York City. The firm was established by Steven Sagmiester and Jessica Walsh. Sagmiester is an Austrian graphic designer and director. He’s worked with people like Lou Reed, Talking Heads and The Rolling Stones. Walsh is an American multidisciplinary designer. She’s won various awards including Forbes magazine ’30 under 30 top creatives’.
Sagmiester and Walsh designed the logo for Otium, a contemporary restaurant based in LA. The logo is simple, recognisable and minimalistic. It is simply just an ‘O’ with a twist through it.
They also designed the logo for SWA a architectural, planning and urban design firm. Sagmiester and Ward have incorporated a variety of landscapes within the logo making it versatile and mirrors each expertise the company is about.
Sagmiester and walsh also created the logo for Fugue a cloud software management brand. The logo features the companies name made from mechanical objects to spell it out.